Think small.*
You know all those numbing, ho-hum ads out there? The writer put the pen down too soon - and cost the client a lot of money.
See, great ideas – the think part – only happen when you don’t make it about style over substance. When you dig deeper. When you REALLY know your customer.
These days, in this can’t-hear-myself-think marketplace, if your brand is conforming, it’s not warming (hearts, minds, wallets).
COPYWRITING is SELLING.
(Why doesn't anyone talk about that anymore?)
Damn good writing creates a brand you’d want to have drinks with.
So let’s make your brand the toast of the town.
*Back in the Mad Men days, Doyle Dane Bernbach’s “Think Small” ad for VW proved they thinked before they inked.
Translation: I try to think like Bernbach.