See Everything. Fear Nothing.
Wrote script and managed the creative team to produce this for Europe, Middle East, and Asia (EMEA) cybersecurity markets' conferences.
ENTERPRISE SaaS SALES VIDEO
Elephant Beetle (FIN13) Cyberattack
Working with in-house cybersecurity experts, copyedited this industry whitepaper on FIN13 that targeted financial, hospitality, and retail verticals.
INDUSTRY WHITEPAPER
Love, Jobs, and King Kong
How do you streamline a hiring manager's drudgery of sifting, sorting, qualifying, interviewing, hiring, and keeping great teams - all in record time?
B2B PRODUCT LAUNCH VIDEO
Cool Jobs: Red Sox
When the Sox needed a hiring home run, Monster found them a Front Office Manager faster than you can say Fenway Frank. Working with an outstanding designer, I wrote the copy for this campaign generating over 55,000 resumes for 1 great hire. Now pass the mustid!
INTEGRATED CAMPAIGN
Stat Stories
Tech the halls! We wanted recruiters in 3 cities to know - and think - Monster when they needed to hire tech talent. I wrote the copy and my fantastic art director, Scott Vezina, designed these social videos targeting recruiters in Houston, NYC, and Denver. This lead gen campaign then drove the recruiters to an in-depth, data-rich report of the technical candidates on Monster.
INTEGRATED CAMPAIGN
Cool Jobs: pivot TV
This network put the vision in television. Millennial-targeted, cause-driven, and digitally focused, I wrote this Cool Jobs advertorial to promote the pivot TV/Monster partnership.
LONG COPY/ADVERTORIAL
Workhorse for the Workforce
Wrote this copy for new product launch of New Balance's industrial footwear - to navigate a spill in Aisle 5 or walking the beat.
PRODUCT LAUNCH - APPAREL
Workhorse for the Workforce - Page 2
PRODUCT LAUNCH - APPAREL
The Soul of a FinTech
Who is Advisor360? Worked for this burgeoning FinTech startup, creating this brand voice guidance with the big question in mind: "Who would Advisor360 be at a cocktail party?"
BRAND VOICE AND TONE
Mo' Money Not Mo' Problems
The solution? Digital wealth management gets a whole lot easier with the A360 platform for financial advisors. Responsible for content curation, expert interviews, and copyediting blog content.
INTERVIEWS AND BLOG WRITING
United Way Donor Scripts
I wanted to appeal to United Way of Mass. Bay's donors through short, animated storytelling videos - versus the typical donor form letter (ugh). Alas, animation on hold due to limited resources.
SCRIPTWRITING
Growing Pains
Wrote this copy for all stages of a business from Mom-and-Pop to SMB to Enterprise. As your company grows, it has different hiring needs - and Monster is there every step of the way.
RADIO
The Hall of Lame
How do you get job seekers to post their resume? Remind them of the culture-killing Hall of Lamers!
SOCIAL
New Job? App-solutely.
Whipped up these Snapchats for onboarding new users for the Monster app.
SOCIAL
Danger, Job Zombies!
SOCIAL