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See Everything. Fear Nothing.
Wrote script and managed the creative team to produce this for Europe, Middle East, and Asia (EMEA) cybersecurity markets' conferences.
ENTERPRISE SaaS SALES VIDEO
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Elephant Beetle (FIN13) Cyberattack
Working with in-house cybersecurity experts, copyedited this industry whitepaper on FIN13 that targeted financial, hospitality, and retail verticals.
INDUSTRY WHITEPAPER
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Love, Jobs, and King Kong
How do you streamline a hiring manager's drudgery of sifting, sorting, qualifying, interviewing, hiring, and keeping great teams - all in record time?
B2B PRODUCT LAUNCH VIDEO
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The Soul of a FinTech
Who is Advisor360? Worked for this burgeoning FinTech startup, creating this brand voice guidance with the big question in mind: "Who would Advisor360 be at a cocktail party?"
BRAND VOICE AND TONE
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Mo' Money Not Mo' Problems
The solution? Digital wealth management gets a whole lot easier with the A360 platform for financial advisors. Responsible for content curation, expert interviews, and copyediting blog content.
INTERVIEWS AND BLOG WRITING
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Cool Jobs: Red Sox
When the Sox needed a hiring home run, Monster found them a Front Office Manager faster than you can say Fenway Frank. Working with an outstanding designer, I wrote the copy for this campaign generating over 55,000 resumes for 1 great hire. Now pass the mustid!
INTEGRATED CAMPAIGN
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Cool Jobs: pivot TV
This network put the vision in television. Millennial-targeted, cause-driven, and digitally focused, I wrote this Cool Jobs advertorial to promote the pivot TV/Monster partnership.
LONG COPY/ADVERTORIAL
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Stat Stories
We wanted recruiters in 3 cities to know - and think - Monster when they needed to hire tech talent. I wrote the copy and my fantastic art director, Scott Vezina, designed these social videos targeting recruiters in Houston, NYC, and Denver. This lead gen campaign then drove the recruiters to an in-depth, data-rich report of the in-demand candidates on Monster.
INTEGRATED CAMPAIGN
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Workhorse for the Workforce
Wrote this copy for new product launch of New Balance's industrial footwear - to navigate a spill in Aisle 5 or walking the beat.
PRODUCT LAUNCH - APPAREL
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Workhorse for the Workforce - Page 2
PRODUCT LAUNCH - APPAREL
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United Way Donor Scripts
I wanted to appeal to United Way of Mass. Bay's donors through short, animated storytelling videos - versus the typical donor form letter (ugh). Alas, animation on hold due to limited resources.
SCRIPTWRITING - ANIMATION
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Growing Pains
Wrote this copy for all stages of a business from Mom-and-Pop to SMB to Enterprise. As your company grows, it has different hiring needs - and Monster is there every step of the way.
SCRIPTWRITING - RADIO
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New Job? App-solutely.
Whipped up these Snapchats for onboarding new users for the Monster app.
SOCIAL
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Danger, Job Zombies!
SOCIAL
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The Hall of Lame
How do you get job seekers to post their resume? Remind them of the culture-killing Hall of Lamers!
SOCIAL
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There's a New Game in Town
How do you make a SaaS demo high stakes? Go Fish! I co-created (with a fantastic writer) this live interactive card game in Las Vegas to illustrate the inefficiencies and challenges of recruiting.
INDUSTRY/TRADE SHOW EVENT